Activation & Event Management

From strategy & concept development through

to build, production and live execution; we are end-to-end Activation & Event Management experts.

Creative Services

We know the creatives are easily excited, but nothing gets them more worked up than a new brief. We’re a creative bunch and love nothing better than delivering strategic, creative solutions to clients.

Digital Development

We’re always on the lookout for the latest innovations in technology and understanding how we can use it for our clients. Innovation is at the heart of what our clients do and we’re always looking at how we can integrate the latest thinking into our campaigns.

Social Listening & Amplification

Our goal is always to find for brands to cut through the noise. For us to do that, we need to know what our audience are talking about online, what they expect of brands and where we can have a meaningful conversation with them. Our team are there to help plan that journey, and to find ways to bring our campaign to life online.

Brand Ambassador Representation

Below the Line planning

CMS has access to a bank of almost 200 freelance Brand Ambassadors exclusively contracted to work with the agency. That means we can always match our client brief with our staff profile.


The agency has a breadth of experience in delivering high performing BTL campaigns, offering BTL planning & strategy services, campaign analysis & evaluation to clients.


NK Management

Say hello to our sister agency. NK Management is Ireland’s No. 1 Talent Management and Literary Agency, exclusively managing some of the most successful people in Irish Broadcasting, Music and Arts including Ryan Tubridy, Pat Kenny, Claire Byrne and Dermot Bannon. This relationship gives us unrivalled access to some of Ireland’s most influential talent.


Well hello there, we’ve been expecting you.

Welcome to CMS. We’re a marketing agency specialising in Experiential, Brand Activations, Event Management and Below the Line creative services for some of Ireland’s loveliest brands. We’re a creative bunch. And we’re not afraid of a tricky brief.

Creativity & Innovation is at the heart of everything we do.

And we are determined in our focus to change how customers engage with brands that they love. To do that, we create innovative experiences and activations that consistently

deliver results for our clients.


Project 1

Project 2

Project 3

Client: Paddy Power

Project: Finders Keepers


The Problem:

Finders Keepers is a 1-hour cash drop which Paddy Power streams live online

through their social media platforms in the lead up to major sporting events throughout the year. With large amounts of cash to be won it can attract up to 80k viewers. Our brief was to create an experience that would entertain online viewers when they tuned into Finders Keepers in the run up to the 2019 US Masters.


The Solution:

We challenged three lucky punters to a spot of golf. Well, sort of. Working with

Rainforest Adventure Golf, challenging our inner Rory, we custom designed & built a unique Paddy Power course, where our brave competitors went head to head over some superbly named obstacles like the ‘Peep Hole’, ‘Fire in the Hole’ and the gloriously titled ‘Glory Hole’. Magnificent.


Watched by over 45,000 viewers, with €20,000 in prizes and a world of shame to walk away with, we made sure our competitors had the best of times.


Client: Vodafone

Project: #TeamOfUs Walk Up


The Problem:

Vodafone’s sponsorship of the men’s Irish Rugby team is all about connecting players and supporters. We are all part of the #TeamofUs. The question we were asked was clear: how do we bring the ‘Team of Us’ platform to life in a meaningful way for customers on Match Day.


The Solution:

To bring supporters even closer to the team, we created the Vodafone Walk Up; an interactive walk-through installation, mimicking the backroom experience that players go through on match day. Positioned outside the Aviva stadium, we invited match goers to walk through a miniature Aviva stadium, where they would walk through the stadium as players would, seeing the dressing rooms with player jerseys hung up and ready for use. At the centre of the experience, we created an interactive digital screen and combined it with a touch sensitive mirror which allowed participants to create their own match day video which they could then personalise with their Name, County and Position.


To exit our installation, we built a 3D vista of the inside of the Aviva Stadium, laid artificial grass and piped soundbites of crowds cheering through our speakers. Based on the success of Walk Up; a smaller, easily portable version of the activation was built to activate on street on match days.


Client: Samsung

Project: Samsung UnBoxed


The Problem:

Let’s get digital.

The Samsung S8 is not any old phone. Light years ahead of anything its competitors, the S8 offers customers a revolutionary re-design of the Galaxy series with the biggest, most immersive screen on a smartphone of this size. Along with the built-in and (optional) 360 camera, the phone gave customers the most powerful & sophisticated smartphone camera option on the market. But how would we bring customers over from the dark side to try our product?


The Solution:

The proof is in the pudding and we knew we needed to enable our audience to experience the power of the phone for themselves. The S8 offers customers an amazing camera; and we needed to provide them with the most amazing photo opportunity. Go big or go home. We developed a 3-day activation where we transformed the Arnotts Rooftop Car park into the Samsung Unboxed Lounge.

A custom-built space, with each zone designed to showcase key features of the phone, we managed exclusive invite-only performances from some of Ireland’s most up-and-coming bands, allowed visitors to experience the phone’s powerful Virtual Reality offering in custom built VR chairs and use the phone to take 360° photos against the backdrop of Dublin’s skyline.


Samsung UnBoxed was a first of its kind in the Irish market.



Noel Kelly

Managing Director

David Gee

Deputy Managing Director

Brian Connolly

Financial Controller

Michelle Morrisroe

Account Director

Abi England

Senior Account Manager

Orla Lynch

Senior Account Manager

Contact us for more information

on how we can create the perfect activation for your brand.

CMS Marketing

Unit B2, Calmount Office Park

Ballymount, D12.

T. 01 427 8400

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