As Bank of Ireland sought to strengthen its connection with 18–24-year-olds, its Electric Picnic sponsorship presented an opportunity to engage a younger audience at one of Ireland’s most culturally significant festivals. CMS was tasked with maximising the sponsorship opportunity, taking it beyond traditional brand visibility to bring their ‘Right with you’ promise to life. We delivered an integrated campaign across OOH, digital, social, influencer partnerships along with an immersive on-site activation, turning sponsorship into meaningful experiences that built brand relevance and positioned Bank of Ireland as a modern banking partner for a new generation.