To celebrate Katie Taylor’s final fight, we brought Paddy Power’s sponsorship to life with the bold creative concept ‘Ireland’s Greatest. End Of.’ From a 27-metre mural and Croke Park takeover to transforming Flannery’s into ‘The Last Dance’, a live boxing preview show, packed Fanzone and reactive PR, we delivered a fully integrated campaign that celebrated Katie’s incredible legacy and made her final chapter impossible to miss. A fitting send-off for Ireland’s greatest.