Bosch

The challenge:

Bosch came to us with a challenge to drive awareness of their range of consumer products, specifically food processors and blenders, in a crowded retail space and on social channels.

The solution:

Combining advanced features like built-in scales, timers and vacuum pack functionality, this range of food processors and blenders offers some serious tech for passionate chefs. We understood that these are tools designed to take the dull repetitive menial tasks out of cooking and baking, leaving users – home chefs and bakers – free to concentrate on the craft of food.

We understood that for these chefs, food and quality ingredients are to be celebrated and protected, using the best of tech & craft.

And so we combined gorgeous food photography and videography with punchy typography to underline this aspect and reflect Bosch understanding of how everyone wants to ‘feel like a Boss’ in their kitchen. A series of stunning pieces of POS were designed to stand out in busy retail partner environment, combining our foodie imagery with strong type creating ‘CHOP GRIND BLEND SEAL’ type headlines.

We supported this new POS with a series of social videos, where eye catching cinematography drew attention to the craft behind great but simple recipes. Flapjacks, muffins, summer tart and pizza all got the celebrity treatment featuring influencer baker Graham – the CupCake Bloke.