Maeve on HeForShe Campaign and our involvement
"Stand together - What we share is more powerful than what divides us. Take action now to create a gender equal World."
A powerful slogan from the HeForShe initiative set up by UN Women.
HeForShe is a solidarity campaign that aims to bring men into the conversation about inequalities against women. The campaign has been set up by UN Women and comes from the idea that gender equality is an issue that affects all people regardless of gender.
The HeForShe website asks individuals to "commit" to standing together and take action against the inequalities faced by women and girls across the World. The website holds a World map which records the global engagement of this campaign, and specifically the number of boys and men committing to the cause.
A client of ours felt an obligation to support this initiative, knowing it would have a positive impact on society. They came to us for help to bring the HeForShe campaign to life in their workplace, and get their employees involved.
All of us here in CMS Marketing feel strongly about employees having equal opportunities in the workplace, regardless of gender, so we were more than happy to get involved alongside our client.
A life size HeForShe logo and lettering we created, are now housed in the front window of our client's building, grabbing the attention of employees arriving at work daily, and the attention of external people entering the building. Employees could also pledge to do their bit for this initiative at work, where there was a tablet and branded stand set up near the life size lettering.
*Image credit: www.designmaketake.com/index