Operation Transformation

Sponsored by Dunboyne Castle Hotel & Spa, the events team at CMS organized the promotional competition, which attracted thousands of entrants.  Of these, 100 people were selected to go live on air - out of which 20 contestants were selected to follow a personal fitness and nutritional plan at Dunboyne Castle Hotel & Spa.  All 20 were assessed after two weeks and 10 finalists were selected.

The final 10 continued their regime for a further week before returning once again to Dunboyne Castle & Spa were they "lived" for the final week of the promotion.  On the final day of the promotion, the remaining contestants took part in a fashion show organized by the CMS Event Management Team at the hotel in front of over 400 invitees.  They were joined on the day by Gerry Ryan who broadcast this show live from Dunboyne Castle & Spa and also announced the overall winner of "Operation Transformation".

As a direct result of the success of this promotion, CMS Marketing won two awards at the Annual APMC Promotional Marketing Awards in April 2007 and this year has been made into a TV Show with radio and web support on RTE.